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Tuesday, July 23, 2019

Ad Council Promotes Autism Screening

Though autism can be reliably diagnosed as early as age 18 months, most children aren’t diagnosed until between 4 and 5 years old—and studies indicate that age is even higher for low-income and minority children. The new bilingual awareness campaign featuring Julia, a four-year-old Sesame Street Muppet with autism, promotes early screening and diagnosis, which can open a world of possibilities for the estimated 1 in 59 children with autism.
The multimedia campaign, including new video public service announcements, grew out of a partnership between the Ad Council, Autism Speaks and Sesame Workshop. The campaign stars Julia and her Sesame Street friends and family, helping parents to learn the signs of autism and understand the importance of early screening and diagnosis, ultimately making a meaningful difference in the lives of children with autism.